Ideas

It has become widely accepted that investing in corporate social responsibility (CSR) makes good business sense. A study by Accenture found that 78 percent of executives see social responsibility [...]

With the buzz around social media and the opportunities it provides to reach and interact with customers, it’s easy to lose sight of seemingly old-fashioned marketing tactics. However, those [...]

Having a clearly defined target customer is critical to making your business successful. It can inform all aspects of your marketing, including product and packaging innovation, communications, [...]