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Every decision your business makes, whether launching a product, entering a new market, or reacting to competitors, is rooted in the information you have. But what happens when that information [...]

Did you know that 42% of small businesses fail due to a lack of market demand? Or that some of the biggest corporate failures stem from untested assumptions? This series will highlight the hidden [...]

Imagine identifying the next game-changing trend before your competitors. What could that do for your business? Spotting weak signals, subtle, early indicators of significant changes, is one of [...]

Imagine investing millions into a product or strategy only to find out your core assumption was wrong. This isn’t just a costly mistake, it can destroy a company. Assumptions are the silent [...]