Why It Matters

Did you know that 42% of small businesses fail due to a lack of market demand? Or that some of the biggest corporate failures stem from untested assumptions? This series will highlight the hidden costs of operating in the dark and how being informed can safeguard your company’s future.

What You’ll Learn

Through this series, you’ll uncover:

• How market blind spots lead to missed opportunities and costly mistakes.
• Why staying ahead of trends is no longer optional.
• Strategies to identify and challenge assumptions within your business.
• How to prepare for disruptions and evolving regulations.

Each article will connect to the larger theme of mastering the unknown, equipping you with insights to make smarter, more informed decisions.

Featured Articles in the Series

• The Perils of Assumptions: How Misjudging the Market Leads to Failure

Use case studies to show how assumptions can lead companies astray.

• Trend Forecasting: How to Spot Weak Signals
  Learn to identify emerging trends before they disrupt your industry.
• Blind Spots in Market Research: What Traditional Approaches Miss

Discover how overlooking key insights can derail your strategy.

• What You Don’t Know About Customers Can Hurt You
  Why understanding customer behavior is the key to effective strategy.
• Competitor Intelligence: Staying Ahead or Falling Behind
  Why understanding your rivals’ strategies is crucial to success.
• Why Market Intelligence Is the Best Investment You’re Not Making

Make the case for prioritizing market insight in business planning.

Stay Ahead of the Curve

Don’t let what you don’t know put your business at risk. Follow our blog for actionable insights, practical advice, and expert strategies to tackle the dangers of the unknown.

Ready to take the next step? Let’s start the conversation.

About Wade Strategy
Kate Wade, Managing Director of Wade Strategy, LLC, brings over 20 years of expertise in strategy, market insight, and competitive analysis to clients ranging from Fortune 200 companies to startups and private equity firms. Kate specializes in uncovering actionable insights that drive growth, improve market positioning, and navigate complex challenges. With experience spanning industries such as insurance, retail, consumer goods, industrials, and financial services, she has successfully helped some of the world’s largest organizations—and the smallest innovators—identify opportunities, develop strategies, and execute transformative solutions. To learn more, visit www.wadestrategy.com or connect with Kate at kate.wade@kwade.net.